![[DEV] Persona Institute](https://persona.nordisch-arts.com/wp-content/uploads/2022/11/7db311e-6d3d-494f-92e1-df7c5dd77783.svg)
Boost your buyer persona knowledge
Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies
Plus: Current studies, data, infographics around target groups.
Buyer Persona, Buyer Profile, Buyer Center: What is what?
Even though buyer personas are now standard in large marketing departments - for both B2B and B2C audiences, many, especially in companies with fewer staff and experience, are still struggling with the basics.
Why generations should not be a basis for decisions
Why generational studies should not be the basis for decisions.
Artificial intelligence in recruiting
From chatbots to the automated application process - How artificial intelligence helps in recruiting and where it adds the most value: An overview.
ROI from personas
If you want to communicate in a targeted way, you need customer knowledge. data-driven personas delivers just that. From the ROI of personas.
AI-supported targeting
Target group beats reach - companies have to know and address them precisely: What role artificial intelligence plays in this.
PersonaGPT: Chat with your persona
Chatting with data-based personas? How and why companies benefit: The new Sedcards feature from Persona Institute.
Why a good brand identity is based on personas
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.
Personas in IT
The shortage of skilled workers in IT - a challenge for companies. We show how data-based candidate personas help and facilitate recruiting in the IT industry.
Personas in the automotive industry
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.