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Boost your buyer persona knowledge
Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies
Plus: Current studies, data, infographics around target groups.
Personas and inflation
In times of high inflation, households and companies alike have to tighten their belts. What this means for working with personas.
Personas instead of generation-based recruiting
Why good recruiting needs data-driven personas and not generation models:
Five arguments you should know.
Chat GPT-3 and Personas
An experiment: we asked Open AI's AI-based speech generator GPT-3 to write a program that generates data-driven personas . The results.
Perfect job ads with Candidate Personas
Professionals wanted? Then place job ads that turn dream candidates into applicants. How to do it: It's child's play with our ad construction kit!
Candidate Personas: Best Practice
Finding skilled employees made easy: The Candidate Persona makes it possible! Which companies benefit from the method: Best practices and learnings that are worthwhile for your recruiting.
Diversity in Personas
How diverse can a persona be - as a prototypical representative of an entire target group? What distortions are possible when working with personas? How do we avoid them? How does the Persona Institute manage to develop personas without bias? Here are the answers.
Personas for competitive analysis
Keeping an eye on competitors is an important key to success: data-driven personas helps. We show how it's done.
Personas in product development
A company is successful when it manages to offer products that customers really need or want. But how do you know what will really be in demand?
Agile, data-driven personas are the key to a successful product strategy.
UX storytelling thanks to personas
A good UX only works with a convincing story. Why is that and what role does data-driven personas play in this? Read here.