data-driven personas combine the advantages of a pain point analysis with a tangible person. As a company, you can use them to create target group-specific solutions for your customers' pain points and thus increase sales, customer loyalty and long-term success.

Personas are a very powerful tool for getting closer to (potential) customers and getting to know them better. Crucially, they must be data-based and kept up to date. This guide reveals why and what that means.

Persona-Sedcard - what is behind it, what data belongs in a Persona-Sedcard and how the templates help with the presentation, we reveal in this post.

Sometimes it helps to put a face to those a company explicitly doesn't want to target. With data-based anti-personas (or buyer personas), you give a face to the target group they don't want to reach.