Blog - [DEV] Persona Institute

Boost your buyer persona knowledge

Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies

Plus: Current studies, data, infographics around target groups.

Baby Boomers

Baby boomers are people born between the mid-1950s to the mid-1960s. What companies need to know about this generation: Important facts at a glance.

From baby boomers to Gen Z: What generations have to do with personas

Generations, Knowledge

Whether values, buying behaviour or media use: every generation has its own character. Why and how companies use this to their advantage and what role personas play: 5 questions and answers that help!

From the data-based persona to the content strategy

Marketing

A customer-centric business strategy needs content that fits the target group. Sounds complicated? It doesn't have to be! We show 5 steps to a persona-based content strategy.

Keep data-driven personas alive: Here's how

Knowledge

Once developed, data-driven personas is easily forgotten in everyday life. How to prevent this and what keeps personas alive in the long term: 5 top strategies to follow.

How many data-driven personas do companies need?

Knowledge

The buyer persona is the data-based profile of your ideal customer. How many personas a company really needs and which factors count: An overview.

B2B vs. B2C Personas

Market research, sales, knowledge

Why and when data-based corporate client personas make sense and how they differ from private client personas: We show what matters.

What are personas

Market research, knowledge

How data-based, prototypical representatives of a target group help companies to develop and market products and services that fit perfectly. Find out why Sabine, 42, from Cottbus, who doesn't even exist, is the key to successful marketing and recruiting.