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Boost your buyer persona knowledge
Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies
Plus: Current studies, data, infographics around target groups.
Personas and the SIGMA® Millieus
What do SIGMA milieus have to do with personas? Our text reveals.
Artificial intelligence and stereotypes: UNESCO study confirms reproduction of stereotypes
Writing emails, generating images, translating: Artificial intelligence is increasingly making our everyday lives easier. But as the technology advances, a worrying trend is emerging: ChatGPT and other large language models (LLMs) are by no means neutral, but instead reproduce prejudices and stereotypes. This has now been confirmed by a new UNESCO study.
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[STUDY] Recruiting in the public sector
Recruiters and HR managers in the public sector are facing exciting challenges and opportunities. Our latest white paper provides insights into the wishes and expectations of potential candidates that will be informative for your agency or organization. Read more here.
AI and personas: pros and cons
We have already tried out the fact that ChatGPT can create personas. We also know that this is not a particularly good idea. Nevertheless, AI can actively support us in our work with personas.
Personas and the Sinus Milieus
What are Sinus Milieus and what do they have to do with personas? Here it is.
Personas and the Big Five model
What does the Big Five personality model have to do with personas? This article explains.
Roles vs. personas
How do roles and personas differ? Find out here - for your optimized marketing strategy. Read now!
Values: Each person(a) their pyramid
What Maslow and value pyramids have to do with personas? Read here.
Persona-based marketing
From generic target group approaches to customized communication that promotes real response and engagement - read here how you can reach your desired customers with persona-based marketing and which pitfalls you should avoid.