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Boost your buyer persona knowledge
Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies
Plus: Current studies, data, infographics around target groups.
How data-driven personas perfectly complement focus groups
Focus groups have become an integral part of market research, product development and marketing. However, many people who do not deal with the subject on a daily basis confuse them with target groups. Find out here what focus groups are, why you need them and how data-driven personas complement them perfectly.
Personas in geriatric care
According to the German Economic Institute, there could be a shortage of around 307,000 nursing staff in inpatient care in Germany by 2035. Fewer and fewer young people are entering the nursing profession. Many of those already working in this field are reducing their hours or throwing in the towel altogether. How data-driven personas can help with this dilemma.
Into the "cookieless future" with data-based personas
An important technology to realize effective targeting without third-party cookies is data-driven personas. We explain how you can use personas instead of third-party cookies to keep your performance high.
How to build an effective content marketing funnel
How do I introduce customers to my products or services? With a well-structured content marketing funnel. Here's how it works.
Strategic Content Mapping
Targeting content - always finding the right channel for the right message in the right tone of voice? That's easy with enough data on the behavior of readers, viewers/listeners and customers, coupled with content mapping.
Artificial intelligence in marketing: application, benefits, tools
How you as a marketing expert can benefit from AI in your everyday work: We have summarized practical examples and tools for you.
How Sales Personas Revolutionize Sales
data-driven personas take your sales to a new level. When and how to use personas correctly here: We show you how.
What are SaaS personas
SaaS companies need to keep up with changes in customer behavior more than in other industries - with SaaS personas. We show how.
Why technographic segmentation is important
If you want to reach customers, you also need to know their technology habits and segment them accordingly. Here's how it's done.