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DIN SPEC 33462
The German Institute for Standardization (DIN), together with the Persona Institute and the personnel marketing agency Raven51, has published a standard for data-driven personas : DIN SPEC 33462 sets a new benchmark for data-based target group concepts in marketing and recruiting.
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Protected: LOHAS & Green Families - Buyer Persona - Update 2 2024 (Basic)
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Protected: Tech Enthusiasts & Early Adopters - Buyer Persona - Update 2 2024 (Basic)
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