![[DEV] Persona Institute](https://persona.nordisch-arts.com/wp-content/uploads/2022/11/7db311e-6d3d-494f-92e1-df7c5dd77783.svg)
![B2B: SME Mechanical Engineering CEO - Buyer Persona - Update 4 2024 [Persona-Sedcard]](https://persona.nordisch-arts.com/wp-content/uploads/2025/01/Medizingeschichte-Leser-2.png)
B2B: SME Mechanical Engineering CEO - Buyer Persona - Update 4 2024 [Persona-Sedcard]
A B2B persona sedcard for a managing director of a small or medium-sized company in the mechanical engineering sector.
![B2B: SME Mechanical Engineering CEO - Buyer Persona - Update 4 2024 [Target Group Matrix]](https://persona.nordisch-arts.com/wp-content/uploads/2024/08/smiley-father-posing-with-arms-crossed-scaled.jpg)
B2B: SME Mechanical Engineering CEO - Buyer Persona - Update 4 2024 [Target Group Matrix]
A B2B target group matrix for an SME in the mechanical engineering sector.
![Candidate Persona: Employees in the IT sector [SEDCARD]](https://persona.nordisch-arts.com/wp-content/uploads/2022/07/Arbeitnehmer-IT-4-1080x675.png)
Candidate Persona: Employees in the IT sector [SEDCARD]
A candidate persona for IT staff at a drinking water utility.
![Buyer Persona: Consumer electronics buyers [SEDCARD]](https://persona.nordisch-arts.com/wp-content/uploads/2024/08/medium-shot-man-kid-relaxing-home-scaled.jpg)
Buyer Persona: Consumer electronics buyers [SEDCARD]
Life situation Personal characteristics & attitudes Media use &...
Persona Playbook
For each data-based persona, we deliver a playbook: Derived, operational recommendations for action for more Customer Centricity.
![Employees in the IT sector in 2024 [TARGET GROUP MATRIX]](https://persona.nordisch-arts.com/wp-content/uploads/2022/07/Arbeitnehmer-IT-3-1080x675.png)
Employees in the IT sector in 2024 [TARGET GROUP MATRIX]
Target group sedcard for IT employees of a drinking water supply company.
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