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Roles vs. personas
How do roles and personas differ? Find out here - for your optimized marketing strategy. Read now!
Values: Each person(a) their pyramid
What Maslow and value pyramids have to do with personas? Read here.
Persona-based marketing
From generic target group approaches to customized communication that promotes real response and engagement - read here how you can reach your desired customers with persona-based marketing and which pitfalls you should avoid.
Create personas with chat GPT
If you look at social media, the news, magazines and blogs these days, you might get the impression that generative AI can do anything - even create personas. We explain the opportunities and risks.
The history of buyer personas
Buyer personas have long since begun to conquer the marketing world. But do you know where these highly successful conquerors came from and who the first of them were? Or how old they are - although still "new territory" for many?
Time for a little persona history.
Personas in employee recruitment
Recruiting employees is more challenging today than ever before. How candidate personas can help. Read now!
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