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Lack of target group understanding as a cause of marketing problems: Learn why it takes more than demographic lists to be successful and how data-driven personas can make all data-driven personas difference.
We know from experience that trying to cover everything leads to getting bogged down. We show when micro-personas are worthwhile and how they offer maximum added value.
An early warning system for termination risks? data-driven personas just that. We show how personas prevent and reduce churn in the subscription business.
Successful campaigns have one thing in common: they appeal directly to our inner decision-making logic. The Big 5 model makes this visible. How the model is used in marketing: five areas of application you should be aware of.
Companies use AI-based tools to review application documents, record interviews, and analyze character traits. A recent study shows what this means for applicants and recruiting.
Imagine a precise model that reveals human strengths and weaknesses, highlights potential for development, and helps you make informed personnel decisions. That's exactly what digital twins of employees do. We show you how they work in practice and what advantages they offer.
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