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Personas in email marketing
The best marketing mailing is of little use if it is not tailored to the recipient. In the best case, it will be clicked on briefly and then immediately clicked off again. Personas prevent this.
From the data-based persona to storytelling
Every story starts with the target group. Because every target group needs a story that is tailored to them. That's why data-driven personas is crucial for good storytelling.
Persona-FAQ
Many of our clients have questions about data-based personas. We have answered the 10 most common ones: In our Persona FAQ.
Persona terms simply explained
If you develop data-driven personas, methods, tools and theories abound. In this glossary we explain them briefly and comprehensibly.
Customer Centricity thanks to Personas: How good customer service works
Customised products that meet the needs of the market, a personalised omnichannel marketing strategy and top customer service: with data-based personas you create the basis for this. We show how - and why.
Fish + Content Radar + Personas = Content Strategy
Uniting the interests of the company and the target group: Two
Tools from Mirko Lange combined with data-based personas
make the content strategy successful. We show how.
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