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How employer journey mapping with data-based personas becomes a game changer
Design working environments that connect instead of alienate. data-driven personas and employer journey mapping are the key to this. Read here what is important.
Quantitative vs. qualitative personas: who wins?
Figures, data, facts or listening - what brings companies closer to their target groups? Read here why the mix of quantitative and qualitative personas is the most powerful tool for user-centered decisions.
Buyer Center: Why a persona is not enough in B2B
Are you a B2B company? Have you created a data-driven persona your customer? But the deal still falls through? Read here why this is the case and what can help.
Market research: strategies and methods
How do companies know what customers think and what motivates employees? The answer: With the right data. Which strategies make sense when and which methods lead to the goal when: An overview of market and target group research strategies and methods.
Employee personas for strong employee retention
High staff turnover slows down strong companies. Why employee personas are the key to a workforce that stays and which strategies really retain employees: An inventory.
Why personas are the key to better chatbots
How customer-oriented is your chatbot really? Does it respond to your customers' pain points? Does it help empathetically with problems? And does it have the right answers ready? If not, personas are a solution.
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