AI in marketing

Find out in this 36-page eBook what it takes for AI-supported marketing, how it creates personalized customer journeys and how AI and data-driven personas take a lot of work off your hands.

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That's what it's about

Areas of application

How and to what extent do companies use AI in marketing

Data quality

Why intelligent marketing needs good data

AI tools

at a glance: Which tool can do what?

data-driven personas

What role do personas play in this?

Executive Summary

Imagine you are navigating through a jungle in which countless paths lead in all directions. Each path represents a potential customer, with individual needs, preferences and expectations. Welcome to the modern marketing landscape, where each of these paths must be followed.

Instead of generic advertising messages, consumers today expect customized experiences that reflect their individual needs, solve problems and are in line with their own values. But how do companies stay on top of the jungle of data, expectations and requirements? How do companies manage to create personalized experiences on a large scale in the face of growing competition in almost all markets? How do companies gain the trust of their customers in times of oversupply and protect their data at the same time? Artificial intelligence makes it possible. In times when smart algorithms structure and analyse data, companies have the opportunity to use these insights as a successful basis for decision-making for personalized marketing campaigns. Read the white paper to find out what is needed for AI-supported marketing, how personalized customer journeys are created and how AI and data-driven personas take a lot of work off your hands.