data-driven personas for agencies

Do you want to win pitches, plan campaigns more efficiently and activate target groups with pinpoint accuracy? Then this white paper is a must-read.

Find out how data-driven personas according to DIN SPEC 33462 make your agency work faster, more precise and more convincing - from the initial briefing to target group translation for Google, Meta & Co.

Simply enter your name and e-mail address and you will receive your personal download link.

Order e-book free of charge!

That's what it's about

Understanding target groups - in record time

With data-based personas, agencies save valuable time when defining target groups and use budgets more efficiently.

Activate campaigns at the touch of a button

Whether Google, Meta or DSP: Our personas can be translated directly into bookable target groups - automatically, precisely, ready to run.

Sound insights instead of gut feeling

Our personas are based on over 1 million validated data records and comply with DIN standard 33462 - for maximum relevance and credibility.

Present better, pitch smarter

Whether in customer presentations or workshops: With Persona-Sedcards & Playbooks, you can make data-based, visual and convincing arguments.

Executive Summary

At a time when target groups are becoming more fragmented, budgets tighter and timings tighter, agencies need more than just a gut feeling. The white paper shows how data-driven personas in accordance with DIN SPEC 33462 help agencies to make well-founded decisions - quickly, efficiently and convincingly. Instead of weeks of workshops, the Persona Institute delivers ready-to-use persona sedcards including a playbook within a few days - tailored to campaign goals, platform logic and media behavior.

Whether social media, content strategy or programmatic advertising: the data-based personas can be translated directly into bookable target groups for Google, Meta and DSPs. This is made possible by a specially trained AI that automatically compares target group profiles with platform taxonomies. The result: a detailed campaign briefing that can be activated directly - including targeting, tonality, content tips and visual recommendations.

Another plus: the personas are not only methodically robust, but also visually prepared. They offer maximum support for pitches, customer meetings and creative briefings. With over one million data sets from interviews, studies and media analyses, they depict real life worlds, needs and pain points - standardized, comparable and comprehensible.

The white paper is aimed specifically at agencies that think strategically and want to be relieved of operational workload. It provides concrete insights into the processes of a persona project, answers typical agency questions from practice and uses best cases to show how data-driven personas create new relevance - in the pitch, in planning and in implementation.