Test – Buyer Persona – Update 4 2024 (Premium) - Converter 25.02

Sebastian, 41

Living situation

Age: 41

Political affiliation: Left

Type of innovation adaptation: Early majority

Professional and financial situation: Employment situation: Full-time employee; Household income: 69.600 to 91.200 euros; Education: Vocational training (journeyman / master craftsman)

Housing situation: Place of residence: Gelsenkirchen; Region: North Rhine-Westphalia; Type of housing: Rental flat

Marital status: Married

Household size: 2 persons

Effects of economic circumstances: My cost of living has risen noticeably; I have tried to spend less money

Personal characteristics & attitudes

Hobbies and interests: Technology & Computers; Outdoor activities; Meet friends

Important aspects of life and values: A happy relationship; Lead an honest and respectable life; Security

Attitude towards innovation: I like to stay technologically up to date; I like to try out innovative products; I only buy new technologies when they have been proven in practice

Food attitudes: I actively try to eat healthy

Attitudes towards digital media: Digital services allow me to discover new and exciting content; I want to access my music / movies on all devices (TV, tablet, smartphone, ...); I prefer digital content because it's easier to manage

Attitudes towards personal finances: I am well informed about my financial situation; I could imagine handling all financial matters exclusively online

Internet settings: It is important to me to have good mobile internet reception anytime and anywhere; I could no longer imagine a life without the internet; Mobile phone reception is good in the area where I live

Attitudes towards services: I like to organise my life with my smartphone; I am happy to pay for services that make my life easier and more convenient.

Attitudes to travel: I like being in nature when I travel; When I travel, I use my smartphone as a travel guide

Settings for consumer electronics: I couldn't live without my smartphone; When choosing electronic devices, I pay a lot of attention to their energy efficiency

Settings for insurances: I am well informed about my personal insurance contracts; I trust my insurance company to take care of my claims.

... in detail

...

Media use & consumption

Settings for online advertising: I have nothing against advertising if I get free content in return.

Digital advertising touchpoints: Video portals (e.g. YouTube); Search engines; Social media websites and apps

Non-digital advertising touchpoints: On billboards, screens and other advertising spaces on the road (also on public transport); Direct mail / direct mail; Directly in store; On TV

Print media purchase by store brand: Amazon; Google Play Store

Use of publishing media (last 12 months): Podcasts; Audio books (download); Books (Print)

Preferences for podcast content by genre: Comedy; Science & Technology; Business and economy

TV usage by duration (per week): 1 to 5 hours

Preferences for films and series by genre: Comedies; Docs; Thriller / Mystery / Crime; Science fiction and fantasy

Use of social media by brand: YouTube; Instagram; Facebook; TikTok

Activities on social media: Private messages sent; Liked posts from other users or followed people; Commented on posts

Products/topics talked about online: Computer, smartphone & technology; Movies & Series; Games / Video games; Music

Internet access by type: Broadband (DSL, cable, ...)

Internet usage by provider/brand: Telecom

Online shopping settings: Before making a major purchase, I research online; Customer reviews on the internet are very helpful; I prefer to buy goods from different sellers via the same online marketplace (e.g. Amazon)

Sources of inspiration for new products: Search engines (such as Google); Friends and acquaintances; Online shops

Information sources for product research: Online shops; Price comparison websites; Brand websites and apps; Customer reviews; In store

High brand awareness by category: Smartphones; PCs and laptops; TV and hi-fi

Online payments by brand: PayPal

Smartphone by brand: Apple

Sebastian
Name: Sebastian
Age: 41
Political affiliation: Left
Type of innovation adaptation: Early majority
Employment situation: Full-time employee
Household income: 69.600 to 91.200 euros
Education: Vocational training (journeyman / master craftsman)
Place of residence: Gelsenkirchen
Region: North Rhine-Westphalia
Type of housing: Rental flat
Marital status: Married;
Household size: 2 persons;
Impact of economic circumstances: My cost of living has increased noticeably; I have tried to spend less money;
Hobbies and interests: Technology & computers; outdoor activities; meeting friends;
Important life aspects and values: A happy relationship; Living an honest and respectable life; Security;
Attitude toward innovation: I like to stay technologically up to date; I like to try innovative products; I only buy new technologies when they have been proven in practice;
Attitudes toward food: I actively try to eat healthy;
Attitudes towards digital media: Digital services allow me to discover new and exciting content; I want to access my music / movies on all devices (TV, tablet, smartphone, ...); I prefer digital content because it is easier to manage;
Attitudes toward personal finances: I am well aware of my financial situation; I could imagine handling all financial matters exclusively online;
Attitudes towards the Internet: It is important to me to have good mobile Internet reception anytime and anywhere; I could no longer imagine life without the Internet; Mobile reception is good in the area where I live;
Attitudes toward services: I like to organize my life with my smartphone; I like to pay for services or services that make my life easier and more convenient;
Attitudes towards traveling: I like to be in nature when I travel; when I travel, I use my smartphone as a travel guide;
Attitudes towards consumer electronics: I couldn't live without my smartphone; When choosing electronic devices, I pay close attention to their energy efficiency;
Attitudes towards insurance: I am well informed about my personal insurance policies; I trust my insurance company to take care of my claims;
... in detail: ...
Settings for online advertising: I don't mind advertising if I get free content in return;
Digital advertising touchpoints: Video portals (e.g. YouTube); search engines; social media websites and apps;
Non-digital advertising touchpoints: On billboards, screens and other advertising spaces on the move (including on public transport); Commercials/advertising mailings; Directly in-store; On TV;
Print media purchase by store brand: Amazon; Google Play Store;
Use of publishing media (last 12 months): Podcasts; audio books (download); books (print);
Podcast content preferences by genre: Comedy; Science & Technology; Business and Economics;
TV usage by duration (per week): 1 to 5 hours;
Preferences for films and series by genre: comedies; documentaries; thrillers / mysteries / crime thrillers; science fiction and fantasy;
Use of social media by brand: YouTube; Instagram; Facebook; TikTok;
Activities on social media: Private messages sent; posts liked or followed by other users; comments on posts;
Products/topics that are talked about online: Computers, smartphones & technology; films & series; games / video games; music;
Internet access by type: broadband (DSL, cable, ...);
Internet usage by provider/brand: Telekom;
Attitudes towards online shopping: I research online before making a major purchase; customer reviews on the internet are very helpful; I prefer to buy goods from different sellers via the same online marketplace (e.g. Amazon);
Sources of inspiration for new products: Search engines (such as Google); friends and acquaintances; online stores;
Sources of information for product research: online stores; price comparison websites; brand websites and apps; customer reviews; in-store;
High brand awareness by category: smartphones; PCs and laptops; TV and hi-fi;
Online payments by brand: PayPal;
Smartphone by brand: Apple;

Sebastian, 41
Age: 41
Political affiliation: Left
Type of innovation adaptation: Early majority
Professional and financial situation
Employment situation: Full-time employee
Household income: 69.600 to 91.200 euros
Education: Vocational training (journeyman / master craftsman)
Housing situation
Place of residence: Gelsenkirchen
Region: North Rhine-Westphalia
Type of housing: Rental flat

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Test - Buyer Persona - Update 4 2024 (Premium) - Converter 25.02

Sebastian, 41

Living situation

Personal characteristics & attitudes

... in detail

Media use & consumption

Newest contributions

Latest comments

Marital status	Married
Household size	2 persons
Effects of economic circumstances	My cost of living has increased noticeably I have tried to spend less money
Hobbies and interests	Technology & computers Outdoor activities Meeting friends
Important aspects of life and values	A happy relationship Living an honest and respectable life Security
Attitude towards innovation	I like to stay technologically up to date I like to try out innovative products I only buy new technologies when they have been tested in practice
Food attitudes	I actively try to eat healthy
Attitudes towards digital media	Digital services allow me to discover new and exciting content I want to access my music / movies on all devices (TV, tablet, smartphone, ...) I prefer digital content because it is easier to manage
Attitudes towards personal finances	I am fully aware of my financial situation I could imagine handling all financial matters exclusively online
Internet settings	It is important to me to have good mobile Internet reception anytime and anywhere I could no longer imagine life without the Internet Mobile reception is good in the area where I live
Attitudes towards services	I like to organize my life with my smartphone I like to pay for services or services that make my life easier and more convenient
Attitudes to travel	I like being in nature when I travel When I travel, I use my smartphone as a travel guide
Settings for consumer electronics	I couldn't live without my smartphone When choosing electronic devices, I pay a lot of attention to their energy efficiency
Settings for insurances	I am well informed about my personal insurance policies I trust my insurance company to take care of my claims.
... in detail	...
Settings for online advertising	I have nothing against advertising if I get free content in return.
Digital advertising touchpoints	Video portals (e.g. YouTube) Search engines Social media websites and apps
Non-digital advertising touchpoints	On billboards, screens and other advertising spaces on the move (including on public transport) Commercials / advertising mailings Directly in stores On television
Print media purchase by store brand	Amazon Google Play Store
Use of publishing media (last 12 months)	Podcasts Audio books (download) Books (print)
Preferences for podcast content by genre	Comedy Science & technology Business and economy
TV usage by duration (per week)	1 to 5 hours
Preferences for films and series by genre	Comedies Documentaries Thriller / Mystery / Crime Science Fiction and Fantasy
Use of social media by brand	YouTube Instagram Facebook TikTok
Activities on social media	Sent private messages Posts liked or followed by other users Commented on posts
Products/topics talked about online	Computers, smartphones & technology Films & series Games / video games Music
Internet access by type	Broadband (DSL, cable, ...)
Internet usage by provider/brand	Telecom
Online shopping settings	Before making a major purchase, I research online Customer reviews on the internet are very helpful I prefer to buy goods from different sellers via the same online marketplace (e.g. Amazon)
Sources of inspiration for new products	Search engines (such as Google) Friends and acquaintances Online stores
Information sources for product research	Online stores Price comparison websites Brand websites and apps Customer reviews In-store
High brand awareness by category	Smartphones PCs and laptops TV and hi-fi
Online payments by brand	PayPal
Smartphone by brand	Apple