![[DEV] Persona Institute](https://persona.nordisch-arts.com/wp-content/uploads/2022/11/7db311e-6d3d-494f-92e1-df7c5dd77783.svg)
Michael, 37
Living situation
- Age: 37
- Political affiliation: Centre
- Type of innovation adaptation: Early majority
- Professional and financial situation
- Current (job) position: Sales Consultant (Jeweler)
- Net household income: 36.000 to 50.400 euros
- Highest educational qualification: Vocational training
- Housing situation
- Place of residence: Hürth
- Region: North Rhine-Westphalia
- Type of housing: Rental flat
- Marital status
- Married
Personal characteristics & attitudes
- Hobbies and interests
- Technology & Computers
- Outdoor activities
- Travel
- Video games
- Important aspects of life and values
- A happy relationship
- Lead an honest and respectable life
- Security
- Making my own decisions
- Attitude towards innovation
- I like to stay technologically up to date
- I like to try out innovative products
- Food attitudes
- I actively try to eat healthy
- I avoid artificial flavorings and preservatives
- I try to eat less meat
- Attitudes towards digital media
- Best picture and sound quality is important to me
- It's too expensive to be able to afford all the streaming services I want
- Online shopping settings
- Before making a major purchase, I research online
- Customer reviews on the internet are very helpful
- I want to see and touch an item before I buy it
- Attitudes towards personal finances
- I am well informed about my financial situation
- I could imagine handling all financial matters exclusively online
- I could imagine managing all my financial affairs exclusively via smartphone
- Internet settings
- It's important for me to have mobile Internet access wherever I am.
- I am well informed about the topic of cyber security
- Attitudes towards services
- I like to organise my life with my smartphone
- I am happy to pay for services that make my life easier and more convenient.
- I tend to book services and services online
- Attitudes to travel
- I like being in nature when I travel
- When I travel, I use my smartphone as a travel guide
- Settings for insurances
- I am well informed about my personal insurance contracts
- I could imagine managing my insurance exclusively online.
Facts for recruiting
- Where are you looking for new jobs or open for job opportunities?
- Job exchanges such as StepStone, Indeed and Co. incl. specialist job exchanges
- Websites of companies & organizations
- Classifieds portals
- Search engine advertising
- What is your favorite way to apply?
- By email
- By mail
- What makes a good application process for you?
- I would like quick feedback (confirmation of receipt, announcement of how to proceed and when).
- The texts must be formulated in an appealing way.
- It must be efficient (no unnecessary paperwork, clear process).
- Respectful treatment of applicants throughout the process, including feedback after interviews or rejections.
- What has ever stopped you from applying for a job?
- Unclear information about working conditions, remuneration, corporate culture or benefits.
- I had already heard negative experiences with the company or its reputation.
- I had concerns about the working conditions or the working atmosphere in the company.
- What content are companies most likely to use to make you aware of new jobs?
- Short videos
- Insights behind the scenes of the company (as video, photo, text)
- Social media content
- Events on site (fairs,...)
- Pain Points on the Job
- Dealing with difficult customers
- Long working hours
- High targets and sales pressure
- Number of sick days (last year)
- 0 days
... in detail
...
Media use & consumption
- Digital advertising touchpoints
- Search engines
- Social media
- Social media websites and apps
- Online shops
- Settings for online advertising
- I have nothing against advertising if I get free content in return.
- Non-digital advertising touchpoints
- Direct mail / direct mail
- On TV
- Directly in store
- Use of publishing media (last 12 months)
- Podcasts
- Books (Print)
- TV usage by duration (per week)
- 6 to 10 hours
- Preferences for films and series by genre
- Docs
- Comedies
- Sports
- Use of social media by brand
- YouTube
- Activities on social media
- Private messages sent
- Liked posts from other users or followed people
- Commented on posts
- Pictures / videos / texts / status updates posted
- Products/topics talked about online
- Computer, smartphone & technology
- Movies & Series
- Games / Video games
- Politics
- Sports
- Preferences for podcast content by genre
- Business and economy
- News & Politics
- Science & Technology
- Internet access by type
- Broadband (DSL, cable, ...)
- UMTS / GPRS / LTE router
- Internet usage by provider/brand
- Vodafone
- Sources of inspiration for new products
- Search engines (such as Google)
- Social media websites and apps
- Video websites and apps (like YouTube)
- Online shops
- Information sources for product research
- Social media websites and apps
- Online shops
- Customer reviews
- In store
- Friends and acquaintances
- High brand awareness by category
- Smartphones
- PCs and laptops
- Cars, motorcycles, bicycles
- Shoes
- Smartphone by brand
- Samsung
- Food consumed regularly
- Fruit or vegetables
- Bread and bakery products
- Fruits + Vegetables
- Eggs
AI responses may contain errors. More information
Save as PDF
Latest comments