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Philipp, 28
Living situation
- Age: 28
- Political affiliation: Centre
- Type of innovation adaptation: Early majority
- Professional and financial situation
- Current (job) position: Customer Advisor Insurance (full-time)
- Household income: 50 400 € to 69 600 € Euro
- Highest educational qualification: Vocational training
- Housing situation
- Place of residence: Bayreuth
- Region: North Rhine-Westphalia
- Type of housing: Rental flat
- Marital status
- Married
Personal characteristics & attitudes
- Hobbies and interests
- Technology & Computers
- Outdoor activities
- Video games
- Travel
- Read
- Important aspects of life and values
- A happy relationship
- Lead an honest and respectable life
- Making my own decisions
- Security
- Attitude towards innovation
- I like to stay technologically up to date
- I like to try out innovative products
- Food attitudes
- I actively try to eat healthy
- Attitudes towards digital media
- Best picture and sound quality is important to me
- It's too expensive to be able to afford all the streaming services I want
- Online shopping settings
- Before making a major purchase, I research online
- Customer reviews on the internet are very helpful
- Attitudes towards personal finances
- I am well informed about my financial situation
- I could imagine handling all financial matters exclusively online
- I could imagine managing all my financial affairs exclusively via smartphone
- New financial topics, such as crypto and NFTs, fascinate me
- Internet settings
- Mobile phone reception is good in the area where I live
- It's important for me to have mobile Internet access wherever I am.
- Attitudes towards services
- I like to organise my life with my smartphone
- I am happy to pay for services that make my life easier and more convenient.
- Attitudes to travel
- I like being in nature when I travel
- When I travel, I use my smartphone as a travel guide
- I want to experience something unique when travelling
- When traveling, I always make sure to take the cheapest offer
- Settings for insurances
- I am well informed about my personal insurance contracts
- I could imagine managing my insurance exclusively online.
Facts for recruiting
- Where are you looking for new jobs or open for job opportunities?
- Job exchanges such as StepStone and Co nCareer websites of companiesnLinkedInnSpecialist job exchangesnDirect contact by e-mailnCareer events and conferences
- What is your favorite way to apply?
- By e-mailnAbout the career websitesAbout networking / recommendation
- What makes a good application process for you?
- I would like quick feedback (confirmation of receipt, announcement of how to proceed and when).nThe texts must be formulated in an appealing way.nRespectful treatment of applicants throughout the entire process, including feedback after interviews or rejections.nThe opportunity to ask questions about the company or the position directly during the application process and to receive answers promptly.
- What has ever stopped you from applying for a job?
- Unclear information about the working conditions, remuneration, corporate culture or benefits.nI had already heard negative experiences with the company or its reputation.nThe remuneration or benefits package offered did not meet my expectations or needs.nThe job advertisement did not give a clear impression of long-term career prospects or individual development paths within the company.
- What content are companies most likely to use to make you aware of new jobs?
- Short videosnOn-site events (trade fairs,...)nInsights behind the scenes of the company (as video, photo, text)nSocial media contentEmployee testimonials or experience reports on the company website or in social media.
- Pain Points on the Job
- Constant pressure on figures and sales with a focus on target achievement rather than genuine advice.nHigh targets with limited customer potential.nLimited commission or variable remuneration components.nLittle influence on product portfolio or pricing.nLittle flexibility in customer advice and little scope for personal solutions.nInflexible working hours that make it difficult to balance work and leisure time.nLimited development opportunities in the hierarchy.
- Number of sick days (last year)
- 0 days
Philipp in detail
...
Media use & consumption
- Digital advertising touchpoints
- Search engines
- Social media
- Online shops
- Video platforms
- Brand websites
- Settings for online advertising
- I am often annoyed by advertising on the Internet
- Non-digital advertising touchpoints
- On TV
- Direct mail / direct mail
- Use of publishing media (last 12 months)
- Podcasts
- Books (Print)
- TV usage by duration (per week)
- 6 to 10 hours
- Preferences for films and series by genre
- Comedies
- Docs
- Sports
- Use of social media by brand
- YouTube
- TikTok
- Activities on social media
- Private messages sent
- Liked posts from other users or followed people
- Commented on posts
- Pictures / videos / texts / status updates posted
- Products/topics talked about online
- Computer, smartphone & technology
- Games / Video games
- Movies & Series
- Politics
- Preferences for podcast content by genre
- News & Politics
- Business and economy
- Science & Technology
- Internet access by type
- Broadband (DSL, cable, ...)
- mobile connection via smartphone / tablet
- Internet usage by provider/brand
- Telecom
- Sources of inspiration for new products
- Search engines (such as Google)
- Online shops
- Friends and acquaintances
- Information sources for product research
- Online shops
- Customer reviews
- Friends and acquaintances
- In store
- Online forums
- High brand awareness by category
- Smartphones
- PCs and laptops
- Cars, motorcycles, bicycles
- Smartphone by brand
- Samsung
- Food consumed regularly
- Fruit or vegetables
- Bread and bakery products
- Eggs
- Meat or sausage products
- Dairy products (milk, yogurt, cheese, etc.)
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