Test - Candidate Persona - Update 4 2024 (Premium) - Converter 25.02

Michael, 37

Living situation

Age: 37

Political affiliation: Left

Type of innovation adaptation: Early majority

Professional and financial situation: Current (job) position: Sales Consultant (Jeweler); Net household income: 36.000 to 50.400 euros; Highest educational qualification: Vocational training

Housing situation: Place of residence: Hürth; Region: North Rhine-Westphalia; Type of housing: Rental flat

Marital status: Married

Personal characteristics & attitudes

Hobbies and interests: Technology & Computers; Outdoor activities; Meet friends; Doing sports and fitness

Important aspects of life and values: A happy relationship; Lead an honest and respectable life; Security; Enjoy life

Attitude towards innovation: I like to stay technologically up to date; I like to try out innovative products

Food attitudes: I actively try to eat healthy; I avoid artificial flavorings and preservatives; I try to avoid plastic packaging when I buy groceries

Attitudes towards digital media: Digital services allow me to discover new and exciting content; I want to access my music / movies on all devices (TV, tablet, smartphone, ...)

Online shopping settings: Before making a major purchase, I research online; Customer reviews on the internet are very helpful; I prefer to buy goods from different sellers via the same online marketplace (e.g. Amazon)

Attitudes towards personal finances: I am well informed about my financial situation; I could imagine handling all financial matters exclusively online; I could imagine managing all my financial affairs exclusively via smartphone

Internet settings: It is important to me to have good mobile internet reception anytime and anywhere; I could no longer imagine a life without the internet

Attitudes towards services: I like to organise my life with my smartphone; I am happy to pay for services that make my life easier and more convenient.; I tend to book services and services online

Attitudes to travel: I like being in nature when I travel; When I travel, I use my smartphone as a travel guide

Settings for insurances: I am well informed about my personal insurance contracts; I trust my insurance company to take care of my claims.

Facts for recruiting

Where are you looking for new jobs or open for job opportunities?

Job exchanges such as StepStone, Indeed and Co. incl. specialist job exchanges

Websites of companies & organizations

Classifieds portals

Search engine advertising

What is your favorite way to apply?

By email

By mail

What makes a good application process for you?

I would like quick feedback (confirmation of receipt, announcement of how to proceed and when).

The texts must be formulated in an appealing way.

It must be efficient (no unnecessary paperwork, clear process).

Respectful treatment of applicants throughout the process, including feedback after interviews or rejections.

What has ever stopped you from applying for a job?

Unclear information about working conditions, remuneration, corporate culture or benefits.

I had already heard negative experiences with the company or its reputation.

I had concerns about the working conditions or the working atmosphere in the company.

What content are companies most likely to use to make you aware of new jobs?

Short videos

Insights behind the scenes of the company (as video, photo, text)

Social media content

Events on site (fairs,...)

Pain Points on the Job

Dealing with difficult customers

Long working hours

High targets and sales pressure

Number of sick days (last year): 0 days

... in detail

...

Media use & consumption

Digital advertising touchpoints: Video portals (e.g. YouTube); Search engines; Social media websites and apps; Online shops

Settings for online advertising: I have nothing against advertising if I get free content in return.

Non-digital advertising touchpoints: On billboards, screens and other advertising spaces on the road (also on public transport); Direct mail / direct mail; Directly in store

Use of publishing media (last 12 months): Podcasts; Audio books (download)

TV usage by duration (per week): 1 to 5 hours

Preferences for films and series by genre: Comedies; Docs; Thriller / Mystery / Crime

Use of social media by brand: YouTube; Instagram; Facebook

Activities on social media: Private messages sent; Liked posts from other users or followed people; Commented on posts; Pictures / videos / texts / status updates posted

Products/topics talked about online: Computer, smartphone & technology; Movies & Series; Games / Video games; Music; Sports

Preferences for podcast content by genre: Comedy; Science & Technology; Business and economy

Internet access by type: Broadband (DSL, cable, ...); mobile connection via smartphone / tablet

Internet usage by provider/brand: Telecom

Sources of inspiration for new products: Search engines (such as Google); Friends and acquaintances; Online shops; Social media websites and apps

Information sources for product research: Online shops; Price comparison websites; Brand websites and apps; Customer reviews; In store

High brand awareness by category: Smartphones; PCs and laptops; TV and hi-fi; Shoes

Smartphone by brand: Apple

Food consumed regularly: Fruits + Vegetables; Bakery products; Potatoes; Eggs

Michael
Name: Michael
Age: 37
Political affiliation: Left
Type of innovation adaptation: Early majority
Current (job) position: Sales Consultant (Jeweler)
Net household income: 36.000 to 50.400 euros
Highest educational qualification: Vocational training
Place of residence: Hürth
Region: North Rhine-Westphalia
Type of housing: Rental flat
Marital status: Married;
Hobbies and interests: Technology & computers; outdoor activities; meeting friends; sports and fitness;
Important aspects of life and values: A happy relationship; Living an honest and respectable life; Security; Enjoying life;
Attitude towards innovation: I like to keep up with the latest technological developments; I like to try out innovative products;
Attitudes towards food: I actively try to eat healthily; I avoid artificial flavorings and preservatives; I try to avoid plastic packaging when I buy food;
Attitudes towards digital media: Digital services allow me to discover new and exciting content; I want to access my music / movies on all devices (TV, tablet, smartphone, ...);
Attitudes towards online shopping: I research online before making a major purchase; customer reviews on the internet are very helpful; I prefer to buy goods from different sellers via the same online marketplace (e.g. Amazon);
Attitudes toward personal finances: I am well aware of my financial situation; I could imagine handling all financial matters exclusively online; I could imagine handling all my financial matters exclusively via smartphone;
Attitudes towards the Internet: It is important to me to have good mobile Internet reception anytime and anywhere; I could no longer imagine life without the Internet;
Attitudes toward services: I like to organize my life with my smartphone; I like to pay for services or services that make my life easier and more convenient; I tend to book services and services online;
Attitudes towards traveling: I like to be in nature when I travel; when I travel, I use my smartphone as a travel guide;
Attitudes towards insurance: I am well informed about my personal insurance policies; I trust my insurance company to take care of my claims;
Number of sick days (last year): 0 days;
... in detail: ...
Digital advertising touchpoints: Video portals (e.g. YouTube); search engines; social media websites and apps; online stores;
Settings for online advertising: I don't mind advertising if I get free content in return;
Non-digital advertising touchpoints: On billboards, screens and other advertising spaces on the move (including on public transport); advertising mailings/advertising mailings; directly in-store;
Use of publishing media (last 12 months): Podcasts; audio books (download);
TV usage by duration (per week): 1 to 5 hours;
Preferences for films and series by genre: comedies; documentaries; thrillers / mysteries / crime thrillers;
Use of social media by brand: YouTube; Instagram; Facebook;
Activities on social media: Private messages sent; posts liked or followed by other users; comments on posts; pictures / videos / texts / status updates posted;
Products/topics that are talked about online: Computers, smartphones & technology; films & series; games / video games; music; sport;
Podcast content preferences by genre: Comedy; Science & Technology; Business and Economics;
Internet access by type: broadband (DSL, cable, ...); mobile connection via smartphone / tablet;
Internet usage by provider/brand: Telekom;
Sources of inspiration for new products: Search engines (such as Google); friends and acquaintances; online stores; social media websites and apps;
Sources of information for product research: online stores; price comparison websites; brand websites and apps; customer reviews; in-store;
High brand awareness by category: smartphones; PCs and laptops; TV and hi-fi; shoes;
Smartphone by brand: Apple;
Regularly consumed foods: fruit + vegetables; baked goods; potatoes; eggs;

Michael, 37
Age: 37
Political affiliation: Left
Type of innovation adaptation: Early majority
Professional and financial situation
Current (job) position: Sales Consultant (Jeweler)
Net household income: 36.000 to 50.400 euros
Highest educational qualification: Vocational training
Housing situation
Place of residence: Hürth
Region: North Rhine-Westphalia
Type of housing: Rental flat

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