Test - Candidate Persona - Update 4 2025 [Persona Profile]

Philipp, 28

Living situation

Age: 28

Political affiliation: Centre

Type of innovation adaptation: Early majority

Professional and financial situation: Current (job) position: Customer Advisor Insurance (full-time); Household income: 50 400 € to 69 600 € Euro; Highest educational qualification: Vocational training

Housing situation: Place of residence: Bayreuth; Region: North Rhine-Westphalia; Type of housing: Rental flat

Marital status: Married

Personal characteristics & attitudes

Hobbies and interests: Technology & Computers; Outdoor activities; Video games; Travel; Read

Important aspects of life and values: A happy relationship; Lead an honest and respectable life; Security; Enjoy life

Attitude towards innovation: I like to stay technologically up to date; I like to try out innovative products

Food attitudes: I actively try to eat healthy

Attitudes towards digital media: Best picture and sound quality is important to me; I prefer to subscribe to a bundle of streaming services

Online shopping settings: Before making a major purchase, I research online; Customer reviews on the internet are very helpful

Attitudes towards personal finances: I am well informed about my financial situation; I could imagine handling all financial matters exclusively online; I could imagine managing all my financial affairs exclusively via smartphone; New financial topics, such as crypto and NFTs, fascinate me

Internet settings: Mobile phone reception is good in the area where I live; It's important for me to have mobile Internet access wherever I am.

Attitudes towards services: I like to organise my life with my smartphone; I am happy to pay for services that make my life easier and more convenient.

Attitudes to travel: I like being in nature when I travel; When I travel, I use my smartphone as a travel guide; I want to experience something unique when travelling; When traveling, I always make sure to take the cheapest offer

Settings for insurances: I am well informed about my personal insurance contracts; I could imagine managing my insurance exclusively online.

Facts for recruiting

Where are you looking for new jobs or open for job opportunities?: Job exchanges such as StepStone and Co nCareer websites of companiesnLinkedInnSpecialist job exchangesnDirect contact by e-mailnCareer events and conferences

What is your favorite way to apply?: By e-mailnAbout the career websitesAbout networking / recommendation

What makes a good application process for you?: I would like quick feedback (confirmation of receipt, announcement of how to proceed and when).nThe texts must be formulated in an appealing way.nRespectful treatment of applicants throughout the entire process, including feedback after interviews or rejections.nThe opportunity to ask questions about the company or the position directly during the application process and to receive answers promptly.

What has ever stopped you from applying for a job?: Unclear information about the working conditions, remuneration, corporate culture or benefits.nI had already heard negative experiences with the company or its reputation.nThe remuneration or benefits package offered did not meet my expectations or needs.nThe job advertisement did not give a clear impression of long-term career prospects or individual development paths within the company.

What content are companies most likely to use to make you aware of new jobs?: Short videosnOn-site events (trade fairs,...)nInsights behind the scenes of the company (as video, photo, text)nSocial media contentEmployee testimonials or experience reports on the company website or in social media.

Pain Points on the Job: Constant pressure on figures and sales with a focus on target achievement rather than genuine advice.nHigh targets with limited customer potential.nLimited commission or variable remuneration components.nLittle influence on product portfolio or pricing.nLittle flexibility in customer advice and little scope for personal solutions.nInflexible working hours that make it difficult to balance work and leisure time.nLimited development opportunities in the hierarchy.

Number of sick days (last year): 0 days

Philipp in detail

...

Media use & consumption

Digital advertising touchpoints: Social media; Search engines; Online shops; Video platforms; Brand websites

Settings for online advertising: I have nothing against advertising if I get free content in return.

Non-digital advertising touchpoints: On TV; Directly in store

Use of publishing media (last 12 months): Podcasts; Books (Print)

TV usage by duration (per week): 1 to 5 hours

Preferences for films and series by genre: Comedies; Docs; Sports

Use of social media by brand: YouTube; Instagram; Facebook; LinkedIn

Activities on social media: Private messages sent; Commented on posts; Liked posts from other users or followed people; Pictures / videos / texts / status updates posted

Products/topics talked about online: Computer, smartphone & technology; Games / Video games; Sports; Movies & Series

Internet access by type: Broadband (DSL, cable, ...); mobile connection via smartphone / tablet

Internet usage by provider/brand: Vodafone

Sources of inspiration for new products: Friends and acquaintances; Online shops; Search engines (such as Google)

Information sources for product research: Online shops; Customer reviews; Friends and acquaintances; In store; Online forums

High brand awareness by category: Smartphones; PCs and laptops; Cars, motorcycles, bicycles

Smartphone by brand: Apple

Food consumed regularly: Fruit or vegetables; Bread and bakery products; Meat or sausage products; Pasta; Dairy products (milk, yogurt, cheese, etc.)

Philipp
Name: Philipp
Age: 28
Political affiliation: Centre
Type of innovation adaptation: Early majority
Current (job) position: Customer Advisor Insurance (full-time)
Household income: 50 400 € to 69 600 € Euro
Highest educational qualification: Vocational training
Place of residence: Bayreuth
Region: North Rhine-Westphalia
Type of housing: Rental flat
Marital status: Married;
Hobbies and interests: Technology & computers; outdoor activities; video games; traveling; reading;
Important aspects of life and values: A happy relationship; Living an honest and respectable life; Security; Enjoying life;
Attitude towards innovation: I like to keep up with the latest technological developments; I like to try out innovative products;
Attitudes toward food: I actively try to eat healthy;
Attitudes toward digital media: The best picture and sound quality is important to me; I prefer to subscribe to a bundle of streaming services;
Attitudes toward online shopping: Before making a major purchase, I research online; customer reviews on the Internet are very helpful;
Attitudes towards personal finances: I am fully aware of my financial situation; I could imagine handling all financial matters exclusively online; I could imagine handling all my financial matters exclusively via smartphone; New financial topics, such as crypto and NFTs, fascinate me;
Internet settings: Mobile reception is good in the area where I live; it is important for me to have mobile Internet access wherever I am;
Attitudes toward services: I like to organize my life with my smartphone; I like to pay for services or services that make my life easier and more convenient;
Attitudes towards traveling: I like to be in nature when I travel; When I travel, I use my smartphone as a travel guide; I want to experience something unique when I travel; When I travel, I always make sure I get the best deal;
Attitudes towards insurance: I am well informed about my personal insurance contracts; I could imagine managing my insurance exclusively online..;
Number of sick days (last year): 0 days;
Philipp in detail: ...
Digital advertising touchpoints: social media; search engines; online stores; video platforms; brand websites;
Settings for online advertising: I don't mind advertising if I get free content in return;
Non-digital advertising touchpoints: On TV; Directly in-store;
Use of publishing media (last 12 months): Podcasts; books (print);
TV usage by duration (per week): 1 to 5 hours;
Preferences for films and series by genre: comedies; documentaries; sports;
Use of social media by brand: YouTube; Instagram; Facebook; LinkedIn;
Social media activities: Sent private messages; commented on posts; liked posts by other users or followed people; posted pictures/videos/texts/status updates;
Products/topics discussed online: Computers, smartphones, and technology; games/video games; sports; movies and TV series;
Internet access by type: broadband (DSL, cable, ...); mobile connection via smartphone / tablet;
Internet usage by provider/brand: Vodafone;
Sources of inspiration for new products: Friends and acquaintances; online stores; search engines (such as Google);
Sources of information for product research: online stores; customer reviews; friends and acquaintances; in-store; online forums;
High brand awareness by category: smartphones; PCs and laptops; cars, motorcycles, bicycles;
Smartphone by brand: Apple;
Foods consumed regularly: fruits or vegetables; bread and baked goods; meat or deli meats; pasta; dairy products (milk, yogurt, cheese, etc.);

Philipp, 28
Age: 28
Political affiliation: Centre
Type of innovation adaptation: Early majority
Professional and financial situation
Current (job) position: Customer Advisor Insurance (full-time)
Household income: 50 400 € to 69 600 € Euro
Highest educational qualification: Vocational training
Housing situation
Place of residence: Bayreuth
Region: North Rhine-Westphalia
Type of housing: Rental flat

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Test – Candidate Persona – Update 4 2025 [Persona Sedcard]

Philipp, 28

Living situation

Personal characteristics & attitudes

Facts for recruiting

Philipp in detail

Media use & consumption

Newest contributions

Latest comments

Marital status	Married
Hobbies and interests	Technology & computers Outdoor activities Video games Travel Reading
Important aspects of life and values	A happy relationship Leading an honest and respectable life Security Enjoying life
Attitude towards innovation	I like to keep up with the latest technology I like to try out innovative products
Food attitudes	I actively try to eat healthy
Attitudes towards digital media	The best picture and sound quality is important to me I prefer to subscribe to a bundle of streaming services
Online shopping settings	Before making a major purchase, I research online Customer reviews on the Internet are very helpful
Attitudes towards personal finances	I am fully aware of my financial situation I could imagine handling all my financial matters exclusively online I could imagine handling all my financial matters exclusively via smartphone I am fascinated by new financial topics such as crypto and NFTs
Internet settings	Mobile reception is good in the area where I live It's important for me to have mobile Internet access wherever I am.
Attitudes towards services	I like to organize my life with my smartphone I like to pay for services or services that make my life easier and more convenient
Attitudes to travel	I like to be in nature when I travel When I travel, I use my smartphone as a travel guide I want to experience something unique when I travel When I travel, I always make sure I get the best deal
Settings for insurances	I am well informed about my personal insurance policies I could imagine managing my insurance exclusively online.
Where are you looking for new jobs or open for job opportunities?	Job exchanges such as StepStone and Co nCareer websites of companiesnLinkedInnSpecialist job exchangesnDirect contact by e-mailnCareer events and conferences
What is your favorite way to apply?	By e-mailnAbout the career websitesAbout networking / recommendation
What makes a good application process for you?	I would like quick feedback (confirmation of receipt, announcement of how to proceed and when).nThe texts must be formulated in an appealing way.nRespectful treatment of applicants throughout the entire process, including feedback after interviews or rejections.nThe opportunity to ask questions about the company or the position directly during the application process and to receive answers promptly.
What has ever stopped you from applying for a job?	Unclear information about the working conditions, remuneration, corporate culture or benefits.nI had already heard negative experiences with the company or its reputation.nThe remuneration or benefits package offered did not meet my expectations or needs.nThe job advertisement did not give a clear impression of long-term career prospects or individual development paths within the company.
What content are companies most likely to use to make you aware of new jobs?	Short videosnOn-site events (trade fairs,...)nInsights behind the scenes of the company (as video, photo, text)nSocial media contentEmployee testimonials or experience reports on the company website or in social media.
Pain Points on the Job	Constant pressure on figures and sales with a focus on target achievement rather than genuine advice.nHigh targets with limited customer potential.nLimited commission or variable remuneration components.nLittle influence on product portfolio or pricing.nLittle flexibility in customer advice and little scope for personal solutions.nInflexible working hours that make it difficult to balance work and leisure time.nLimited development opportunities in the hierarchy.
Number of sick days (last year)	0 days
Philipp in detail	...
Digital advertising touchpoints	Social media Search engines Online stores Video platforms Brand websites
Settings for online advertising	I have nothing against advertising if I get free content in return.
Non-digital advertising touchpoints	On television Directly in the store
Use of publishing media (last 12 months)	Podcasts Books (print)
TV usage by duration (per week)	1 to 5 hours
Preferences for films and series by genre	Comedies Docs Sports
Use of social media by brand	YouTube Instagram Facebook LinkedIn
Activities on social media	Sent private messages Commented on posts Liked posts from other users or followed people Posted pictures / videos / texts / status updates
Products/topics talked about online	Computers, smartphones & technology Games / video games Sports Movies & series
Internet access by type	Broadband (DSL, cable, ...) Mobile connection via smartphone / tablet
Internet usage by provider/brand	Vodafone
Sources of inspiration for new products	Friends and acquaintances Online stores Search engines (such as Google)
Information sources for product research	Online stores Customer reviews Friends and acquaintances In-store Online forums
High brand awareness by category	Smartphones PCs and laptops Cars, motorcycles, bicycles
Smartphone by brand	Apple
Food consumed regularly	Fruit or vegetables Bread and baked goods Meat or deli meats Pasta Dairy products (milk, yogurt, cheese, etc.)