Target audience: Print media consumers (selected categories) v1.41

Properties

Training: Vocational training (journeyman / master craftsman): 34%; Hauptschulabschluss, Realschulabschluss, mittlere Reife: 21%; University entrance qualification / Abitur: 18%; Master's degree or comparable: 13%; Bachelor or comparable: 12%; Doctoral degree or comparable: 2%; No formal education: 0%; Elementary school: 0%

Employment relationship: Full-time employee: 52%; Part-time: 15%; Pensioner: 9%; Unemployed: 7%; Self-employed / Freelancer: 6%; Student (Uni): 5%; Trainee / Apprenticeship: 2%; Parental leave / maternity leave: 2%; Other(s): 2%; Pupil: 1%

Information sources for products: Search engines (such as Google): 66%; Online stores: 49%; In the store: 36%; Price comparison websites: 34%; Friends and acquaintances: 33%; Customer ratings: 31%; Brand websites and apps: 24%; Online forums: 18%; Video websites and apps (such as YouTube): 18%; Magazines and newspapers: 17%; Social media websites and apps: 14%; Voucher and deal websites and apps: 12%; Magazine and newspaper websites and apps: 10%; Question/answer websites and apps: 8%; Blogs and podcasts: 7%; None of the above: 2%

Important aspects of life: A happy relationship: 55%; Leading an honest and respectable life: 43%; Security: 41%; Making my own decisions: 38%; Enjoy life: 34%; Social justice: 31%; New learning: 20%; Be successful: 18%; Traditions: 11%; Advance in my career: 8%

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