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Even though buyer personas are now standard in large marketing departments - for both B2B and B2C audiences, many, especially in companies with fewer staff and experience, are still struggling with the basics.
Why generational studies should not be the basis for decisions.
From chatbots to the automated application process - How artificial intelligence helps in recruiting and where it adds the most value: An overview.
If you want to communicate in a targeted way, you need customer knowledge. data-driven personas delivers just that. From the ROI of personas.
Target group beats reach - companies have to know and address them precisely: What role artificial intelligence plays in this.
Chatting with data-based personas? How and why companies benefit: The new Sedcards feature from Persona Institute.
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