by stefan | May 19, 2023 | Blog
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.
by stefan | Apr. 14, 2023 | Blog
The shortage of skilled workers in IT - a challenge for companies. We show how data-based candidate personas help and facilitate recruiting in the IT industry.
by stefan | Apr. 14, 2023 | Blog
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.
by stefan | March 29, 2023 | Blog
How data-driven B2B and B2C personas are helping pharma drive higher sales: An overview. Read now.
by stefan | March 10, 2023 | Blog
More and more companies are using buyer personas, candidate personas, or personas to represent B2B contacts. How do you introduce them? We show you: for corporations as well as for small companies.
by stefan | March 10, 2023 | Blog
If there's one thing customers don't like, it's spam, inappropriate advertising, and the feeling of being a faceless mass. The antidote: personalized targeting and relevant content thanks to marketing automation and personas.
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