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Persona Templates
Persona-Sedcard - what is behind it, what data belongs in a Persona-Sedcard and how the templates help with the presentation, we reveal in this post.
Personas with Google Analytics 4
How you can use Google Analytics 4 for persona creation? We'll explain that to you step by step here.
Data-based Search Personas for SEO and SEM
Search personas are intended to represent potential users of a website, so that you as a website operator understand how users search for your products online. Based on these personas, you create your SEO and SEM strategy: for better traffic and higher conversions.
Anti-Personas
Sometimes it helps to put a face to those a company explicitly doesn't want to target. With data-based anti-personas (or buyer personas), you give a face to the target group they don't want to reach.
Personas in tourism
Tourists all want to have a good time outside their usual four walls and experience or do something they wouldn't otherwise get to do - but that's where the similarities end. How personas help in tourism marketing.
Customer journey mapping and personas
Why data-driven personas and customer journey mapping should go hand in hand - for successful customer centricity.
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