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Baby Boomers
Baby boomers are people born between the mid-1950s to the mid-1960s. What companies need to know about this generation: Important facts at a glance.
From baby boomers to Gen Z: What generations have to do with personas
Whether values, buying behaviour or media use: every generation has its own character. Why and how companies use this to their advantage and what role personas play: 5 questions and answers that help!
From the data-based persona to the content strategy
A customer-centric business strategy needs content that fits the target group. Sounds complicated? It doesn't have to be! We show 5 steps to a persona-based content strategy.
Keep data-driven personas alive: Here's how
Once developed, data-driven personas is easily forgotten in everyday life. How to prevent this and what keeps personas alive in the long term: 5 top strategies to follow.
How many data-driven personas do companies need?
The buyer persona is the data-based profile of your ideal customer. How many personas a company really needs and which factors count: An overview.
B2B vs. B2C Personas
Why and when data-based corporate client personas make sense and how they differ from private client personas: We show what matters.
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