by stefan | July 19, 2021 | Blog
How data-based, prototypical representatives of a target group help companies to develop and market products and services that fit perfectly. Find out why Sabine, 42, from Cottbus, who doesn't even exist, is the key to successful marketing and recruiting.
by stefan | July 14, 2021 | Blog
Personas evolve, just like your customers. When to update data-driven personas : 7 signs that tell you it's time.
by stefan | July 6, 2021 | Blog
data-driven personas are created, but no one cares? How to bring personas closer to employees: 7 strategies to bring any persona to life.
by stefan | July 1, 2021 | Blog
Admittedly: The development of data-based personas eats up time and resources. That doesn't have to be the case! Fortunately, there are tools that help.
by stefan | June 30, 2021 | Blog
Marketing products so that customers buy is successful if you know what target groups need and when. How to score with the perfect content at the right time: We show you how it's done!
by stefan | June 24, 2021 | Blog
Their goal: to develop and market products that customers buy. How data-driven personas help, why and which numbers are important: We show you what really matters.
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