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Data-based candidate personas are already widespread in recruiting: They help employers to select the right recruiting channels or to formulate advertisements for specific target groups. However, their potential is only slowly being discovered in strategic employer branding. Patric Cloos from Raven51 is a pioneer in this field and provides insights into data-based employer branding practice.
Use personality traits to understand cultural differences and manage change processes effectively: Here you can read how to successfully manage change in intercultural teams by taking the "Big 5" personality traits into account.
The German Institute for Standardization (DIN), together with the Persona Institute and the personnel marketing agency Raven51, has published a standard for data-driven personas : DIN SPEC 33462 sets a new benchmark for data-based target group concepts in marketing and recruiting.
A real alternative to traditional product development: Read here how you can optimize your product strategy with the help of customer development and dynamic personas and convince your customers with tailor-made solutions. For your long-term business success.
Customers want a product to solve a problem or satisfy a need or desire. Companies want to sell their products. Sounds like a great match. Read here how it really becomes one thanks to AI.
What if you could tailor your entire customer or candidate journey to the needs of your customers or applicants by talking to a digital twin of your target group? With data-based personas and the PersonaGPT function, you can.
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