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Upskilling and personas
Why upskilling and reskilling are the future of work and what personas have to do with it. Read now!
How personas improve the customer journey in e-commerce
Only those who know what their customers want can offer a first-class online shopping experience and increase their conversion rate. Optimum customer understanding is ensured by data-driven personas.
What HR can learn from product marketing and e-commerce
In times of a shortage of skilled workers, HR departments need to actively promote their company and its products. What does this have to do with e-commerce and product marketing? Often nothing, but it should. Find out why here.
Personas in crisis and change management
Change management: How can companies successfully manage change and overcome crises? Holistic and target group-specific communication is the key. Find out how employee personas help to understand the needs and challenges of all employee groups and to tailor the change process.
Industry comparison: Recruiting & onboarding in eleven industries
2,100 respondents in eleven industries provide insights into their recruiting and onboarding preferences. Read the industry comparison now!
Reach specialists optimally - with target group knowledge
With tailored information about target groups of skilled workers, you can reach talented people who will drive your company forward. We show you how.
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